RICHMOND, BC. — Consumer products veteran Laura Chamberlain has joined Nature’s Path Organic Foods as chief customer officer, a newly created position. In the role, Chamberlain will lead Nature’s Path ...

For years, customer experience teams have invested countless hours creating journey maps—those colorful wall charts dotted with personas, touchpoints and emotion curves. These artifacts have become ...

Over the past decade, customer experience (CX) has undergone a major transformation. We've moved from rudimentary online support to deeply personalized, omnichannel interactions. As I've seen across ...