A new study says AI is making people less creative. But is that due to our over-dependance on AI, or to mistakes in how we're using it?

MISSOULA, Mont. — A team of researchers, including professors from the University of Montana and UM Western, have found thatOpenAI's GPT-4 scored in the top 1% on the Torrance Tests of Creative ...

A TTCT-inspired dataset was constructed to evaluate LLMs under varied prompts and role-play settings. GPT-4 served as the evaluator to score model outputs. In recent years, the realm of artificial ...

If you've ever labeled yourself as "not creative," it's time to challenge that perception. Here's what marketers and CX leaders can learn. Some people might confidently declare, "I am a highly ...

As a juror for The Drum Marketing Awards, Akyol Öztürk brings a sharp focus on effectiveness, orchestration and sustainable growth. In a climate of pressure and possibility, she values work that ...

New York Post newsroom and editorial staff were not involved in the creation of this content. Viral messaging isn’t random; it’s repeatable and systemized. Asher Lara founded Iconify Media on the ...