From knowledge management to synthetic focus groups, new tools are helping creatives move faster and think bigger ...

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Generative artificial intelligence has become a routine part of creative work. Novelists are using it to develop plots. Musicians are experimenting with AI-generated sounds. Filmmakers are ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

One of the more remarkable traits of generative AI is its ability to produce creative work, whether it’s text, images or video. This capability has spurred businesses to experiment with the technology ...

This piece also appeared in NPR's Body Electric newsletter. Sign up for the newsletter so you don't miss the next one. Let's talk about movement, not as exercise, but as a secret weapon for creative ...

As generative AI tools flood the marketplace, students are engaging with them inside and outside of the classroom. While it’s clear that this technology is here to stay, understandable concerns loom ...

Assessing both creative potential and achievement, I carried out a word association janusian process creativity assessment experiment, based on two types of opposite evoking word stimuli: Oral ...