This may come as a surprise, but as a creative and an owner of a CPG design agency, I actually love AI. I just recognize its limitations. For me, those limitations are even embedded in the term ...

NEW YORK and LONDON, Jan. 27, 2026 (GLOBE NEWSWIRE) -- With speed and focus, U.S. and U.K. brands and their advertising partners are planning and implementing creative intelligence (CI) solutions and ...

In today’s rapidly evolving marketing landscape, creative intelligence has emerged as the next frontier, fundamentally transforming how brands connect with their audiences. In a panel discussion with ...

In Creative Intelligence, Bruce Nussbaum argues that building a space away from normal activity, where people trust each other and agree to behave by a different set of rituals, is key to enhancing a ...

Creative, labeled as ‘non-working’ media, is responsible for driving 40-70 per cent of an advertising campaign’s performance, yet it has been deprioritised and undervalued. Global advertising spend is ...

Creative intelligence empowers smarter briefings, pre-flight analysis, real-time activation and optimization as well as creative lifetime value (Creative LTV). With the pace of AI advancements and ...

Alison.ai introduces Preflight Plus, a tool designed to evaluate video ads before they go live. By applying its Creative Genome technology to structured performance frameworks, the platform helps ...

For forward-thinking collaborators, it's important to recognize the different kinds of intelligence that can help you improve your synergistic skills. Historically, we’ve primarily looked at ...