Understanding how to improve your conversion funnel is like having a map that shows you how to get from point A to point B. Point A is the top of the funnel (awareness), and Point B is the bottom, or ...

There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and ...

This session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...

Be 100% prepared for what changes when you choose a different attribution model in Google Ads, and how switching can affect optimizations and performance. So you’re thinking about changing the ...

SAN FRANCISCO, Dec. 2, 2024 /PRNewswire/ -- MediaGo, the deep learning-based intelligent advertising platform, today announced a comprehensive upgrade of its deep learning models. With this upgrade, ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...