LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand. Tracking ...

Better Post analytics is coming to LinkedIn. This is great news for content creators who want better insights into which types of content are performing best on the network. While LinkedIn was a bit ...

PaperShare recently launched Actionable Content Analytics, a tool that gathers data for marketers so they know how a piece of content performed across all channels. “By putting content at the center ...

Contently, a content marketing solutions provider, announced the launch of its Document Analytics solution. The company said the new solution is designed to help marketers track engagement of ...

Cinelytic Inc., the developer of an artificial intelligence-driven content analytics platform for the entertainment industry, Tuesday announced the acquisition of Jumpcut Media, a firm that builds ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...