AI influencers never age, never slip and rake in followers, but experts warn their flawless fantasy comes at a real cost.

AI is changing how creator marketing works, from identifying talent to measuring results. But most teams still aren’t set up to take full advantage. AI, artificial intelligence, businessman hand for ...

That perfectly posed Instagram model promoting skincare products might have flawless skin for reasons beyond good genetics and expensive serums. She might not have skin at all. Welcome to the uncanny ...

Influencer marketing has undergone a massive shift, propelled by technology, from a peripheral promotional tactic to a $30+ billion industry by 2025, with brands funneling unprecedented budgets into ...

What if you could create an Instagram influencer who never sleeps, doesn’t need a paycheck, and can churn out content 24/7—all powered by artificial intelligence? It might sound like science fiction, ...

Forbes contributors publish independent expert analyses and insights. I tell stories about creating environments that empower everyone. A series of Black women AI “influencers” have popped up on ...

Human accounts of this size command sponsored post rates of more than $34,000, according to Kapwing’s estimate. If Lu earns that much per post, she likely made upwards of $2.5 million from May 2024 to ...

According to new research from Whop, a marketplace for digital products, one in three Gen Z consumers now make purchasing decisions based on recommendations from AI-generated influencers. The report ...

Aitana Lopez is an influencer who makes as much as $11,000 per month. She regularly globetrots between New York City and her home in Catalonia, Spain, promotes beauty brands, Black Friday, her ...

Meta-influencers are getting real — virtually. Collective Artists Network has launched Radhika Subramaniam, India’s first AI-generated travel influencer who is designed to tell deeply local stories ...