Forbes

The How And Why Of Developing A Brand Positioning Strategy

Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...
Houston Chronicle

How Positioning Affects Strategy & Marketing Tactics

Positioning drives strategy and marketing because it creates the target audience. A quote from the marketing team of Al Ries and Jack Trout is illuminating: "Positioning is not what you do to a ...
Business Wire

Gaining an Edge in the Telecom Business | Infiniti Research Defines a Step-by-Step Approach for Telecom Companies to Succeed in the Market

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on competitive positioning in the telecom industry. Currently, ...
Yahoo Finance

Case Study: How Competitive Intelligence Supported a Cloud SaaS Company in Tracking Competitor Pricing and Go-To-Market Strategy | Astute Analytica

Chicago, Feb. 02, 2026 (GLOBE NEWSWIRE) -- As competition intensifies across the cloud and software-as-a-service (SaaS) landscape, companies are increasingly leveraging Competitive Intelligence (CI) ...
Business Wire

Formulating an Effective Product Positioning Strategy | Infiniti Reveals the Common Mistakes to Avoid

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on common mistakes to avoid in your product positioning ...