The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about the ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

The anchor has become synonymous with Hope and has roots in the college’s legacy. The metaphor originated from an observation the Rev. Van Raalte made regarding the Pioneer School: “This is my anchor ...