More Americans now believe e-cigarettes are more harmful than traditional cigarettes. Researchers analyzed a decade of ...

In his 2008 book, Risk: The Science and Politics of Fear, Canadian academic Dan Gardner sought to trace humanity's various ills to one source—our inability to accurately evaluate risk. He posits that ...

People who have lived through floods, heat waves, or other climate-related disasters are significantly more likely to view climate change as a very serious threat, according to new research from the ...

The agency, as well as the broader administration, is trying to change the public perception of AI, according to DOE’s Chris ...

How do people perceive the risks of chemical substances in their everyday lives? Associate Professor MURAYAMA Rumiko of the ...

Light, Nicholas; Fernbach, Philip M. Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk. Journal of Marketing Research (JMR). Dec2024, Vol. 61 Issue 6, p1152-1170. Evoking simplicity in ...

A University of Florida study categorized human actions into alligator risk levels, from no risk to high risk. High-risk behaviors include intentionally interacting with alligators or swimming in ...

Suppliers and their buyers have been operating in the same risky environment. Both have had to navigate tariffs, fluctuating interest rates, changing policies, rising costs and various supply chain ...

In Part One of this pair of posts, I offered the bad news that the human system of risk perception, which has done such a fabulous job of figuring out the relatively simple and obvious risks that ...