This content is sponsored by Optum. Readmissions, quality reporting, population health — hospital and health system CMOs have more on their plate than ever. Here, five CMOs share their thoughts on the ...

Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for ...

Hospitals and health systems across the country are currently experiencing unprecedented cost-control pressure, which is leading to significant changes in the healthcare delivery system.

The campaign was ready. Creative looked sharp, the performance claims were compelling, and leadership was pushing for launch by end of day. But then came the fine six-figure fine, courtesy of the U.S.