Daniel Shapiro is SVP of Brand Relationships & Strategic Partnerships at Red Points, leading global IP & e-commerce alliances ...

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand ...

What do trademarks and brand protection mean? Trademarks and brand protection refer to legal measures taken to safeguard a company’s distinctive symbols, logos and brand identity from unauthorized use ...

Balancing IP enforcement and PR can be challenging in decentralized spaces, especially as copyright law is still developing in AI, Web3, and other emerging areas. A sound strategy covers core ...

The search landscape is changing. With the rapid evolution of AI, the Google SERP is no longer a predictable grid of 10 blue links. This shift presents new opportunities for businesses, but it also ...

In today’s hyper-connected digital marketplace, a brand’s reputation is among its most valuable – and most vulnerable – assets. As commerce increasingly shifts online, counterfeiters and intellectual ...

BEAVERTON, Ore.--(BUSINESS WIRE)--Digimarc Corporation (NASDAQ: DMRC), a global leader in digital watermarking technologies, has announced the launch of the Digimarc Validate mobile app, a ...

The responsibility to protect one’s brand from bad actors has always existed. With the commercialization of the Internet over 20 years ago, the importance of brand protection has been ever-growing.

In today's fiercely competitive market, a company's brand is not only a symbol of the image that it wants to portray, but also a reflection of its core competitiveness. Therefore, brand protection is ...

Industry experts position company to combat brand abuse with AI for unprecedented speed, efficiency and accuracy in preserving enterprise brand equity, loyalty and customer trust SALT LAKE ...

The role of a trademark professional is evolving from a primarily legal role to a broader brand protection management position, which requires new responsibilities and brings new challenges. Of course ...