Let's be honest: you're not always in the mood to go full glam when you're just going to work or lunch with friends. Learning how to blend the concealer into bare skin can be a little daunting at ...

Makeup is basically witchcraft, and there are all sorts of witches on YouTube with glamorizing spells and tricks. The sign of a good witch, of course, is not just whether they can change their own ...

Hye-Min Park, or Pony Makeup, is Korea's most famous beauty guru, raking in more than 600,000 subscribers on her YouTube channel. Pony transforms into celebrities and showcases the best tips and ...

If you're one of those last-minute-Halloween gals (guilty!) you might find yourself scrambling to put together a costume the day before your friend's party. And while you can totally run to Party City ...

If you, like myself, can't justify spending $2.99 a month on Kim Kardashian's app to watch all her glam squad makeup tutorial videos, finding the best makeup tutorials on YouTube — more specifically, ...

Exciting news: E.L.F. Cosmetics teamed up with Panamanian-born beauty influencer Iris Beilin to create a stunning lip palette, aptly dubbed Mis Amores ($10). Ahead of the bound-to-be-coveted product's ...

You can learn a lot of things from YouTube’s massive library of tutorials, even how to look like the opposite sex. YouTube, a site laden with ego and personal branding, is no stranger to identity ...

If you want to look like you just stepped out of a comic book, this is the tutorial to try. Jordan Hanz is clearly a makeup wizard — but since the overall feel here is grungy and imperfect, it’s cool ...

It’s never too early to start planning out your Halloween costume, since few things are worse than scrambling on October 30th and just deciding to go as a cat for the fourth year in a row. (Look, we ...