Despite data analytics rarely being utilsed by B2B marketers, its proponents claim that it is the marketers’ single best tool for effective campaigns. Done sensibly, it enables marketers to find out ...

Ottawa, Feb. 24, 2026 (GLOBE NEWSWIRE) -- The global data analytics market size was estimated at USD 64.75 billion in 2025 and is predicted to reach around USD 785.62 billion by 2035, growing at a ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from ...