It’s a perfect blend of heritage and modern design.

If you’ve spent even a fraction of the time I have obsessing over weird, old, obscure BMWs, you’ve very likely heard of Alpina. It’s a German tuning firm that, for the past 60 years or so, has been ...

BMW cars are always a hot topic of conversation. It is a brand trusted by thousands of drivers and has always been associated with a certain economic level and social status. Today, they are ...

German Automaker BMW has silently rolled out a refreshed version of its logo, and starting next month, the updated badge will appear across the brand’s entire line-up. The new design was first seen ...

The changes are subtle, but that's a good thing, as the company readies to roll out its Neue Klasse design language. The new logo first appeared on the 2027 BMW iX3 EV SUV, and it'll proliferate to ...

PETROLHEADS may not know the true meaning behind BMW’s iconic badge. While many may believe it shows a spinning aircraft ...

Add Yahoo as a preferred source to see more of our stories on Google. An image from a car logo survey. Car logos are among some of the most recognisable brand assets globally. We've written ...

BMW refreshes Alpina's logo and production strategy post-full takeover, positioning it as a luxury marque between BMW and Rolls-Royce.

BMW Alpina, now integrated into the BMW Group, occupies a luxury niche between BMW and Rolls-Royce. The brand blends ...