B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...

That’s why B2B needs to create effective CRM strategies to improve sales and customer services. An effective CRM strategy directs the what, who, how, where, and why of organizations’ relations with ...

The business-to-business (B2B) buying journey is complex. Unlike consumer purchases that typically involve one buyer and one business, B2B selling often requires companies to connect with multiple ...

Email ranks as one of the leading tools now being utilized in B2B CRM systems, according to The 2024 State of CRM report, a new study by Sugar.com. Of the marketers polled, 46% have added email ...

B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from ...

Your best marketing insights aren't in a new tool. They're already in your CRM, your CS notes and the systems your team stopped checking. The post Your CRM knows more about your buyers than your ...

As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward tighter integration of their CRM and marketing automation systems to achieve ...

If your B2B startup has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations. You’ve made great strides in managing relationships with prospects and customers ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in ...

CEO of Response Media, a data-led CRM agency that works with leading companies to achieve optimal growth between brands and audiences. If your business caters to other businesses—also known as B2B—it ...