While QR codes can be embedded almost anywhere to act as a connector between the physical world and the web, augmented reality codes are a lot like QR Codes on steroids. Augmented reality (AR) is a ...

Last year, QR codes were the go-to technology that marketers used to connect with tech-savvy consumers. While the medium is still a big force in mobile, augmented reality is increasingly making a name ...

Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

Big in Japan Inc., the developers of ShopSavvy, are adding augmented reality and QR code support to the application in an effort to expand consumer use of 2D bar codes. ShopSavvy said it added QR code ...

If there’s one bet that will always hit on one of the various “prediction markets” that are now apparently undergirding our economy, it’s that America will take the wrong lesson from a crisis. One of ...

CHICO — Behold, the future of downtown Chico, right on one’s smartphone in 360 degrees. The city launched a new augmented reality app Wednesday which is accessible by using QR codes decals placed on ...

With the number of print-to-mobile activations growing for marketers, advancements in scale and engagement with image recognition is catching the eye of both publishers and advertisers. One of the ...