“With a seemingly limitless number of platforms on which to meet and engage audiences — but still a finite number of hours in the day — teams will need to develop frameworks to understand where to ...

CNBC (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images) CNBC has formed a new Strategic Verticals & Audience Development unit that will be responsible for creating, ...

AskMen is firmly in the pro-platform camp among publishers. The men’s website, born during the dot-com boom, now looks to platforms, not SEO, as a way to gain audience and increase recognition. The ...

The advent of digital has transformed marketers’ ability to build segmented audiences and deliver highly targeted messages. Yet health care marketing has lagged far behind in data segmentation because ...

Donna Walker-Kuhne, one of the nation’s foremost experts in community engagement and audience development for arts and cultural organizations, has written a new book, Champions for the Arts: ...

Denver, CO – SpaceNews is proud to announce the addition of Leah Harris as the new Marketing, Advertising Operations, and Audience Development Manager. Leah brings a wealth of experience in digital ...

Jun. 7—The Honolulu Star-Advertiser was one of only four U.S. newspapers to be honored with the News Media Alliance's top award for audience development, the organization announced Monday. The ...

When Barb Dimauro started managing professional trade associations, Audience Development Strategies (ADS) was a one-woman show. Her first association client, a state-wide construction group, needed ...