I had no idea I was watching a genius's swan song. Sure, Steve Jobs was painfully thin, pacing the WWDC 2011 stage methodically as he walked through iOS 5, the new iCloud, and macOS Lion, but the ...

Neuroscientists have found that humans can only consume three or four chunks of information in short term memory. It’s uncanny but Jobs divides products, ideas and messages into three parts and he ...

Think visually. Apple presentations are strikingly simple and visual. For example, there is very little text on a Steve Jobs slide. While the average PowerPoint slide has 40 words, there were far ...

Steve Jobs introduces Apple’s 30″ monitor during the 2004 Apple Worldwide Developers Conference in San Francisco. Photo: Getty Images It’s been 13 years since Apple CEO Tim Cook took over the company ...

Gil Amelio had the shortest reign of all Apple CEOs, but maybe the greatest impact as, practically despite himself, he set ...