Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

At Amazon Ads, many moving parts work harmoniously behind the scenes to create a seamless operation. Key to the effectiveness of advertising on Amazon and beyond the Amazon store are the Amazon Ads ...

Hai Mag is the cofounder and CEO of Eva, an AI-Powered Retail Media platform and marketing agency for brands. The Amazon marketplace is more competitive and complex than ever, but I see plenty of ...

Amazon posted uneven Q4 financial results, but advertising remained a bright spot for the e-commerce giant. Revenue derived from ad sales rose 22% year over year to $21.3 billion for the quarter that ...