Add Yahoo as a preferred source to see more of our stories on Google. Gen Alpha tweens are driving a surge in skincare sales, spending significantly in Sephora stores. Gen Alphas that BI spoke with ...

Add Yahoo as a preferred source to see more of our stories on Google. The Sephora kids have arrived. Thanks in part to the ever-growing prominence of beauty discourse on social media, a growing wave ...

Generation Alpha kids, or those born in 2010 or later, have become fascinated with skin care and are expected to drive beauty sales this holiday. Dermatologists say the trend is perfectly safe – as ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The Alpha-H Total Eclipse Priming Mineral SPF 40 is described ...

When I was 11, my Christmas list was as simple as the latest Barbie doll or a Razor Scooter. Fast forward to today, and it seems like the wish lists of tweens are more likely to feature Drunk Elephant ...

Then comes the overnight step, the Alpha Arbutin 2% + Squalane 10% Overnight Mask, which retails for $19.99. Designed to lock ...

Parents of young girls should be careful not to give them a lifetime of insecurity and skincare issues this holiday season — even if it’s on their darling daughters’ wishlists. Gen Alpha — defined as ...

When it comes to having a well-rounded skin-care routine, there are a few steps you don't want to skip out on. Most people have their favorite moisturizers on lock, and a few even have added one or ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Alpha-H, the Australian skincare brand behind the TikTok-viral ...

When Melissa Fuentes imagined the Christmas gifts she'd buy for her 9-year-old Tatiana, she figured she'd want Barbies, Bratz dolls or a scooter – the kinds of things she found under her tree growing ...