Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

Scottie Scheffler’s switch from a blade to a mallet earlier this season at the Arnold Palmer Invitational coincided with an intriguing change to the way he lines up the ball. The two-time major winner ...

If you don’t have alignment aids on your golf balls, are you even trying, bro? For decades, the standard Titleist side stamp ...

The sidestamp found on the golf ball serves a number of different purposes. It lets you know what model you’re using, which is especially important for competitions when the one-ball rule is in effect ...

If you're anything like me, you've probably had this very scenario pop-up on the golf course — and it's infuriating as hell when it happens. You take some practice swings, identify a general area ...