Atlas rolls out multi-agent AI system to automate game asset production

Atlas, an artificial intelligence-native video game content creation platform, announced today that it has launched a multi-agent system within its AI Studio for game asset production. Atlas AI Studio ...
Business Wire

Unity Forms AI Council to Accelerate AI Product Innovation

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the operating system for games and interactive experiences, today announced the creation of the Unity AI Council. The Council will bring together ...
adexchanger

Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...
Seeking Alpha

Unity targets $1B+ annual run rate for Vector by end of 2026 as advertising and AI initiatives accelerate

Yahes provided first quarter 2026 guidance of total revenues between $480 million and $490 million and adjusted EBITDA of $105 million to $110 million. Grow segment is forecast to be flat sequentially ...
Android

Call of Duty uses AI for some in-game assets, Activision confirms

The use of AI inside of game development is a touchy subject for many fans, including fans of the Call of Duty franchise, which Activision has now confirmed includes some AI-generated content.