On the surface, marketing management seems like every day, common sense project management. After all, it’s just creating a lot of copy and pretty pictures right? However, every aspiring marketing ...

MIAMI—Univision has announced that it is joining Project OAR, which is made up of U.S. media companies and focused on establishing a common technology for dynamic, addressable TV advertising. Project ...

A statement of work sets forth provisions and guidelines for specific projects, usually involving independent contractors. Most often, statements of work exist within contractor agreements with larger ...

The Wharton Future of Advertising Program this week unveiled the initial submissions from an initiative it is calling Advertising 2020. The unveiling and companion launch of a dedicated website for ...

Amusement parks run the gamut from the likes of Disneyland, Six Flags and Busch Gardens to small local amusement parks such as Knoebels in Pennsylvania and Storybook Land in New Jersey. While a ...

In response to data showing how common elements of advertising may unintentionally perpetuate racial, gender and other forms of bias and hurt various content creator cultures, Channel Factory, the ...

Rubicon Project and Telaria Agree to Combine to Form Largest Independent Sell-Side Advertising Platform, Poised to Capture Growth in Connected TV Buyers Gain an Essential Omnichannel Partner Across ...

P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising New GLAAD and P&G study of 200 senior ...

University Communications and Marketing provides marketing and communications services to the university community. If you are seeking our support, please review our project intake process below and ...