Your phone's location data can be purchased by federal agencies.

MediaRadar's Data Cloud unlocks direct access to AI-ready Marketing Intelligence, connecting into the data warehouses, modern marketing stacks and AI platforms teams use to train models, generate ...

As data remains the backbone of digital advertising and regulatory scrutiny continues to grow, technologists are uniquely positioned to influence the industry’s future. At AFROTECH 2024, Juliette ...

An internal U.S. Customs and Border Protection document reveals that the agency bought online advertising data that could allow it to track mobile phone locations ...

AI has raised the bar for what qualifies as “good data.” The conversation is no longer about how much data marketers can collect but how well that data reflects reality. In this new era, success ...

Guideline, a provider of advertising data and media planning technology, has announced the launch of its Digital Ad Data Innovation Suite, a major expansion of its digital intelligence capabilities ...

Audience Unlimited Makes Third-Party Data Significantly More Performant and Cost Effective for Major Brands VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk (TTD) today announced plans to launch ...

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...