Johnson & Johnson is willing to pay almost $9 billion to settle thousands of lawsuits alleging that its talcum powder caused cancers, the company announced Apr. 4. The proposal is the latest chapter ...

As adults became ever more crucial to the brand – accounting for 91 percent of Baby Powder use by the mid-2000s – J&J honed its powder pitches to court a variety of targeted markets, from teen-focused ...

Do you remember those days when your mom would slather you in baby powder? That feeling used to be so irritating, right? But today, experts say that baby powder can actually enhance your beauty in ...

You may know it as a treatment for diaper rash, but baby powder has multiple other uses. You may be surprised at the ways you can use it around the home and in the garden. While it’s not used on ...