Adobe has added artificial intelligence-powered personalization enhancements so users can leverage filtering and intelligence to directly impact the business metrics that matter most on a per activity ...

Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of using a mixture of automation and artificial intelligence to figure out ...

Adobe today rolled out enhancements to its personalization engine, Adobe Target, to enable companies to intelligently engage customers with the right content at the right time and on the right channel ...

Adobe is adding several capabilities to its Adobe Target in the coming weeks including a general, AI-powered speeding up of the personalization process. The changes are designed to help clients ...

U.K. telecom giant Vodafone plans to use Adobe’s new app personalization tools in local markets after testing the company’s Target marketing software, per an announcement. Adobe Target’s visual ...

Adobe has added new personalization capabilities based on an integration between Adobe Target and Adobe Real-Time CDP. The goal is to help brands combine historical customer data with current behavior ...

Good morning. The next evolution of personalization for customers is slated to be agentic AI—autonomous digital agents capable of independently performing tasks. For marketing software giant Adobe, ...