While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

Add Yahoo as a preferred source to see more of our stories on Google. A person sits in front of a TV screen with a target, bullhorn and remote over it. Addressable ad campaigns deliver incremental ...

A new survey conducted for Go Addressable, an industry group dedicated to pushing addressable advertising, found that addressability was a big topic during the upfront TV market. In a survey conducted ...

Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

The DVB Project has launched an industry survey to map how addressable advertising is being deployed across broadband ...

FORT LAUDERDALE, FLA. —”Why would I want to slice up my business when I am in the business of aggregating my audience?” That’s a question some in the broadcast television industry may ask. But, ...

For several years, I’ve worked at a monetization-focused conference that has featured deep debates on probabilistic versus deterministic measurement. Each time I start to hear this kind of chatter, I ...

"Addressable by itself is a valuable commodity," said Julian Zilberbrand, executive vice president of audience science for Viacom. Then adding "Addressable everywhere is probably overkill." While ...