Optimizely has confirmed that a voice-phishing attack led to unauthorized access to certain internal business systems.

ICE wants to know how ad tech and location data could aid investigations. The question is: Will ad tech finally draw a line – ...

Earlier this month, many of us let out a collective groan as we received that dreaded message: “Have you seen the latest Adalytics report?” Cue the usual discussions of the ad industry’s latest horror ...

Optimizely is a digital experience platform which helps businesses manage their websites and marketing campaigns to improve conversions and customer engagement, and is well known ...

Just a couple of days into the Google ad tech antitrust trial, it seems clear that the heart of the US Department of Justice’s case is proving that Google Ad Manager is the key to the tech giant’s ...

As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Remember the frustration of standing in a long line at the ...

Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges ...

Digital advertising remains a primary source of revenue for media companies. Yet the system that allocates that revenue is controlled by a small number of ...