Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

The advertising landscape is experiencing a seismic shift. As the industry moves away from third-party cookies and privacy regulations tighten, brands are looking to find new ways to reach their ...

True North Social, a Los Angeles-based digital marketing agency, has completed an analysis of recent changes in Facebook ad targeting capabilities and their impact on campaign performance across ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Meta will be hyper-targeting ads for users in most countries by the end of the year, with no opting out. Enjoy talking to Meta’s AI chatbot? Expect some very specific advertisements: The social media ...

Elon Musk, CEO of X, unveiled the platform’s advanced advertising technology, which he claims has significantly improved targeting capabilities. Musk, during a livestream to advertisers on Wednesday, ...

Meta META kicked off fiscal 2025 with a set of strong financial results and better-than-expected outlook for second-quarter sales as ad spending on the firm’s platform remains solid. On the ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...