AHDB's new 'Meat Shopper Journey' study, conducted with market research agency Sparkminds, reveals a clear gap between what shoppers say they do and how they actually behave in-store.

A proposed ban on CO2 stunning in pig abattoirs could sharply increase costs and disrupt the UK pork sector, a new report ...

A new economic analysis by AHDB has highlighted the significant extra costs and disruption that could result from a ban on ...

The British Chamber of Commerce Philippines (BCCP) and the UK Agriculture and Horticulture Development Board (AHDB) officially launched its three-day meat trade mission on November 18 to 20, 2025. The ...

The proportion of British pork products displayed on UK retail shelves in January was at its highest level for a number of years, according to the latest AHDB Porkwatch survey. The overall percentages ...