I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. Light themes are standard for B2B lead generation pages because ...
Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions. You might already have dozens of static pages built for different ...
Crafting the perfect ad campaign means nothing if your landing page isn’t optimized. An unoptimized landing page can lead to ...
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